Master's Degree · 60 ECTS

Master in Marketing and Digital Strategy

A twelve-month, fully online programme in modern marketing and digital strategy, from brand building to data-driven digital campaigns. For professionals who want to lead marketing in a digital, AI-shaped world.

Duration12 months

Format100% online

Credits60 ECTS

IntakeSept 2027

The programme

Marketing built for a digital, data-driven world

Marketing has changed more in the last decade than in the previous fifty years. Brands are built and lost online, decisions are driven by data, and artificial intelligence is reshaping how campaigns are created and targeted. The professionals who lead are those who combine classic marketing judgement with genuine digital and analytical fluency.

The Master in Marketing and Digital Strategy delivers exactly that combination. Across seven modules and a supervised thesis, you will build brand and marketing strategy, master the digital channels that drive growth (SEO, SEM, social and content), learn to make decisions from marketing data, and understand how AI is transforming the discipline. It is a practical, strategic, and modern marketing degree.

The programme is taught entirely in English and delivered online, with support available in Spanish where needed, so you can advance your marketing career without stepping away from it.

Curriculum

What you will study

The programme comprises 60 ECTS credits across seven taught modules and a supervised master's thesis, delivered over two semesters.

Marketing Strategy and Brand Management9 credits

Consumer Behaviour and Market Research6 credits

Digital Marketing: SEO, SEM and Performance9 credits

Social Media and Content Strategy6 credits

Marketing Analytics and Data-Driven Decisions6 credits

Artificial Intelligence in Marketing6 credits

Legal, Ethical and Regulatory Environment of Marketing6 credits

Master's Thesis / Trabajo Fin de Máster12 credits

Total60 ECTS

The programme runs over 12 months, split into two semesters, and is delivered fully online. Each module includes 25 hours of live sessions, taught in real time and available to rewatch afterwards, within around 75 hours of total study per module, combining live teaching with independent work.

Learning aims

What you will be able to do

By the end of the programme, graduates will be able to:

—Build and position a brand, and craft marketing strategy aligned with business goals.

—Understand consumer behaviour and gather the market insight that drives decisions.

—Plan and run digital marketing across SEO, paid search and performance channels.

—Build audience and brand through social media and content strategy.

—Turn marketing data into clear, measurable decisions.

—Apply artificial intelligence tools to real marketing and campaign work.

—Navigate the legal and ethical environment of marketing, including data and privacy.

—Complete an original research project addressing a real marketing challenge.

Admissions

Access requirements

The programme is open to graduates from a wide range of disciplines. Marketing draws strength from diverse perspectives, and we welcome candidates from backgrounds including business and commerce, communication and advertising, economics, design, media, the humanities, technology, and the social sciences, among others.

IA completed undergraduate degree, or an equivalent qualification or professional experience judged to be of equal standing.

IIA genuine interest in marketing, brands and digital strategy, set out in a short statement of interest.

IIIProficiency in English sufficient to study at postgraduate level.

IVA creative yet analytical mindset, suited to a discipline that blends strategy, data and communication.

Admission is selective and considered on the whole of each application. We look for candidates with the ambition and discipline to complete a demanding master's degree and to put it to use.

Careers

Where it can take you

A marketing and digital strategy master's opens paths across every industry, since all organisations need marketing. Graduates are positioned to move toward roles such as:

Chief Marketing Officer Head of Digital Marketing Brand Manager Marketing Strategist Digital Marketing Manager Growth / Performance Marketing Lead Social Media & Content Director Marketing Analytics Manager Marketing Consultant Founder / Entrepreneur

The programme suits professionals aiming to lead marketing teams, specialists moving into strategic and digital roles, and entrepreneurs who want to market their own ventures effectively.

Our approach

Designed for the age of AI

Like all our programmes, this master is built on three principles: learning to use artificial intelligence with judgement, developing the human skills that set professionals apart, and preparing for the roles that will hold their value as the world changes.

Begin your application

Register your interest to receive full programme details, admissions timelines, and early-application information for the September 2027 intake.